| Заголовок | Too Long - Tears of Winter |
| Агентство | Leo Burnett Middle East & North Africa |
| Кампания | Two For One Ticket |
| Рекламодатель | DU Telecom |
| Бренд | du |
| Дата первой трансляции/Публикации | 2016 |
| Бизнес сектор | Услуги телекоммуникации |
| философия | du has been providing their customers two movie tickets for the price of one religiously on every Tuesday since the past two years. This has been supported through award winning campaigns that mimic movie scenes. However, 2016 being the third consecutive year, required a different approach. So, we took a bold decision of moving away from showing movie scenes and flexing big production value; and instead, created films that showcase the ‘behind the scene’ and ‘making off’ aspect of movies. An aspect that really excites the movie lovers today. This is the kind of materials movie lovers search for. Having said the above, this year’s execution are humorous and explore the unknown side of movie makers while narrating the story of the script with supporting photographs that replace movie scenes. The entire set up is like a promotional interview taking place which allows the interviewer to ask questions about the movie that the movie makers answer because of their character and end up revealing the entire story (which is generally not the case). Why “Tears of Winter”? tears is obvious, and winter, well the film is set against a long rainy winter, and hence “Tears of Winter”. it is the story of “Mikael” a 50 year old widow man who loses his eyesight to a welding accident, and accordingly his 2 daughters leave him, taking everything with them, most importantly taking his only friend, his dog “Joy”, replacing him with, “uh…well yeah”. Mikael being blind, doesn’t really notice the difference, in fact he spends the entire winter, warming up to him, cuddling him, bathing him, not knowing that “Joy” is only the remains of his best friend. Towards the end, the daughters return, seeking even more harm, and they visit him in the night, replacing his dog shampoo with lighter fluid, when you soak a dog in lighter fluid, it is an accident waiting to happen. There is nothing left of the dog, like it just burned down completely, except for the nose, cause the nose is metal, there is a piece of nose at the end of the leash. He starts to smell around…like what is going on, but he can’t figure it out cause he is blind. Originally, its his grandmother’s grave, and we just re-painted it, you know the guys from our department just did a little “like a dog logo”, and stuff like that, so in the movie it is a dogs grave. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Продакшн Студия | Good People |
| Creative Director/Copywriter | Ali Ali |
| Creative Director/Copywriter | Maged Nassar |
| Директор рабочей группы клиента | Saad Yusuf |
| Планировщик счета | Saad Yusuf |
| Head of TV Production/Agency Producer | Shereen Mostafa |
| Звукорежиссер | Hosni Ali |
| Директор | Ali Ali |
| Директор | Maged Nassar |
| Продюсер | Michel Abou Zeid |
| Продюсер | Cynthia Chammas |
| Помощник директора | Pedros Tamizian |
| Оператор-постановщик | Pierre Mourakech |
| Редактор | Filip Malasek |
| Редактор | Amr Rabee |
| Музыка | Sary Hany "Key66" |
| Послепроизводственный этап | Luiz Paulo Furia |
| Coloring | Luiz Paulo Furia |
| Coloring | Karim Mira |
| Художник-постановщик | Martin Kerjzlik |
| Линейный продюсер | Rola Brzbohata |
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