| Заголовок | ABC of sleeping |
| Агентство | Instinct |
| Кампания | ABC of sleeping |
| Рекламодатель | IKEA |
| Бренд | IKEA |
| Posted | Октябрь 2008 |
| Продукт | Goods for sleeping |
| Бизнес сектор | Мебель для дома |
| Слоган | We'll teach you to sleep |
| История | TVC was produced within IKEA "ABC of Sleeping" campaign that was promoting IKEA Bedrooms business. Its objective is to make people think about the way they sleep. Everyone sleeps her/his own way. IKEA tries to offers everyone not a universal, but individual solutions for sleeping. The spot visualizes different people sleeping in different ways. Bedroom furniture from IKEA is an ABC, and miracle of sleeping is built from its letters. |
| Тип медиа | Телевидение |
| Длина | |
| Креативный директор | Roman Firainer |
| Креативный директор | Yaroslav Orlov |
| Арт-директор | Roman Firainer |
| Копирайтер | Yaroslav Orlov |
| Продакшн Студия | Just Production |
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