| Заголовок | Skinny Toys |
| Заголовок (оригинальный язык) | Teddy Bear |
| Агентство |
McCann Prague
|
| Кампания |
Skinny Toys
|
| Рекламодатель |
CARE
|
| Бренд |
Care
|
| Дата первой трансляции/Публикации |
2019
|
| Бизнес сектор | Благотворительные организации, фонды, волонтеры
|
| философия | They share everything. Including hunger, They go to sleep together. With hunger that is. |
| Проблема | CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys. |
| Тип медиа |
Печать
|
| Главный креативный директор |
Razvan Capanescu
|
| Креативный директор группы |
Klara Palmer
|
| Арт-директор |
Jiří Horut
|
| Ретушер |
Petra Vokjan
|
| 3D команда |
Martin Kubát
|
| Арт-директор |
Tereza Víznerová
|
| Копирайтер |
Lucie Václavkova
|
| Директор рабочей группы клиента |
Patrik Rymes
|
| Специалист по работе с заказчиками |
Nikola Palasova
|
| Продюсер агентства |
Dagmar Flimmelova
|
| Менеджер по рекламе |
Katarina Klamkova
|
