Заголовок | Maestros Academy |
Агентство | Leo Burnett Milan |
Кампания | Maestros Academy |
Рекламодатель | Samsung |
Бренд | Samsung |
Posted | Май 2014 |
Бизнес сектор | Мобильный телефон и планшеты |
Слоган | Maestros Academy |
История | Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. Leo Burnett Milan created an experiential campaign called "Maestros Academy" to launch the next generation of Italian artisans in order to preserve "Made In Italy" excellences using Samsung devices. The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time. After participating in Samsung Maestros Academy, many students have been presented with extremely encouraging outcomes. One student developed a smart bike in Giovanni Pelizzoli’s workshop that delivered such innovative design and tangible safety advancements that she was asked to present her creation at Milan Design Week. That’s just one of several success stories that resulted from the program. Since the project's launch, Maestros Academy has received over one million views on Samsung Italy's Youtube channel, and Facebook posts surrounding the initiative have reached over a whopping 4.5 million users. Maestros Academy's popularity and overwhelming success has led to a six-week branded series that aired on Discovery Channel Italy. |
Тип медиа | Анализ ситуации |
Длина | |
Agency | Leo Burnett Milan |
Исполнительный креативный директор | Alessandro Antonini |
Исполнительный креативный директор | Francesco Bozza |
Креативный директор | Christopher Jones |
Креативный директор | Cristiano Tonnarelli |
Digital Creative Director | Paolo Boccardi |
Копирайтер | Alice Jasmine Crippa |
Арт-директор | Alessia Casini |
Арт-директор | Gianluca Ignazzi |
Креативная команда | Cristina Bissanti |
Креативная команда | Felipe Iglesias |
Креативная команда | Alberto Lot |
Креативная команда | Lia Paganini |
Менеджер проекта | Andrea Castiglioni |
Менеджер проекта | Francesco Loprete |
Продюсер | Riccardo Biancorosso |
Продюсер | Gaia Fusaro |
Закупщик художественного оформления | Giada Cioffi |
PR Coordinator | Maria Teresa Genovese |
Управляющий директор | Niccolo Arletti |
Brand Leader | Elena Korzhenevich |
Руководитель группы по связям с рекламодателями | Luca Ruspini |
Специалист по работе с заказчиками | Federica Giacomotti |
Технический директор | Gianluca Mori |
Production House | Magnolia |