Cal Flowers - "Flowers. Self-care made easy."

180 Amsterdam

180 Amsterdam Amsterdam, Netherlands

Премии

697

Бренд: Cal Flowers
Страна: Netherlands

Рекламодатель: Cal Flowers

Заголовок	Flowers. Self-care made easy.
Агентство	180 Amsterdam
Кампания	Flowers. Self-care made easy.
Рекламодатель	Cal Flowers
Бренд	Cal Flowers
Posted	Ноябрь 2022
Бизнес сектор	Потребительские и общественные услуги
История	Problem: Americans love flowers. But, unfortunately, they’re only the go-to gift when celebrating others. People rarely buy them for themselves -as they’re expensive and are seen as luxury products. CalFlowers, a floral association, wanted to change this by offering a fresh perspective, moving flowers from a special gift to something more personal and habitual.Solution:Flowers. Self-care made easy.Flowers are proven by science to provide the same benefits people are currently seeking from more complicated and expensive self-care routes, without any of the weird stuff.Because let’s face it, Goat yoga. Vagina steaming. Coffee enemas. (All real things, btw.)Self-care is becoming a bit…out there. But doesn’t have to be so hard (or so out there). It can be as simple as buying flowers. By giving people permission to buy flowers regularly for themselves, we helped create a new, high-volume customer base and increased revenue opportunities for the whole category.
Тип медиа	Веб-фильм
Продакшн Студия	MindsEye
Послепроизводственный этап	Black Kite Studios
Звуковой дизайн компании	Stainless Sound
Смеситель	Stainless Sound
Ретушер	Loupe
Главный креативный директор	Kalle Hellzen
Chief Production Officer	Marloes Van Den Berg
Исполнительный креативный директор	Pol Hoenderboom
Управляющий директор	Barbara Bijlard
Директор рабочей группы клиента	Wendy Van Luyck
Стратегический директор	Heather Lewis
Арт-директор	Ross Weaver
Арт-директор	Tova Andersson
Копирайтер	Jessica Gunn
Копирайтер	Tom Carver
Дизайнер	Alta Rezazadeh