Overpoort Bowl - "Street Sign"

Duval Guillaume

Duval Guillaume Bruxelles, Belgium

4028

Бренд: Overpoort Bowl
Страна: Belgium

Рекламодатель: Overpoort Bowl

Заголовок	Street Sign
Агентство	Duval Guillaume
Кампания	Bowling Balls - Overpoort Bowl
Рекламодатель	Overpoort Bowl
Бренд	Overpoort Bowl
Posted	Январь 2006
Продукт	Bowling
Бизнес сектор	Культура, досуг и спорт
История	The campaign aimed for the area around the Overpoort Bowl, a popular bowling alley right in the hart of the Ghents student neighbourhood. All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, All round objects around the bowling alley got a bowling ball make-over.
философия	Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball.
Результат	As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels.
Тип медиа	Другие сопутствующие услуги
Креативный директор	Katrien Bottez
Креативный директор	Peter Ampe
Арт-директор	Geert De Rocker
Копирайтер	Tom Berth
Графика	Lim Sijmons
Studio	Mark Gillioen
Управляющий производством	Willy Hebbrecht
Руководитель группы по связям с рекламодателями	Matthias Dubois