| Заголовок | Into HBO |
| Агентство | Droga5 |
| Кампания | Into HBO |
| Рекламодатель | Home Box Office, Inc. |
| Бренд | HBO |
| Дата первой трансляции/Публикации | 2016 / 6 |
| Бизнес сектор | ТВ/Радио программы и станции |
| История | Exactly how obsessed are you with Game of Thrones, Silicon Valley and Last Week Tonight with John Oliver? HBO tests the depths of your nerd knowledge in a new campaign from Droga5—the agency's first work for the paid cable network—that sends you down a rabbit hole on Instagram, where you answer trivia to solve clues leading to fun prizes. The Game of Thrones contest came first, rolling out Friday—and is, unfortunately for you GoT fans, already officially over. But you can still take the quiz, which works like this: It opens on the familiar static screen that HBO uses at the beginning of each show. Clues are written in the captions; you click on tags in the photos to answer the questions and move to the next screen. There are lots of dead ends, featuring amusing original videos from the show's stars, and you have to go back and try again. The first person to get all the way through the puzzle is the winner. |
| Тип медиа | Digital |
| Длина | |
| Продакшн Студия | Pet Gorilla |
| Главный креативный директор | David Droga |
| Главный креативный директор | Ted Royer |
| Главный креативный директор | Sally-Ann Dale |
| Креативный директор | Erik Hogfeldt |
| Креативная команда | Toby Treyer-Evans |
| Креативная команда | Laurie Howell |
| Креативная команда | Evan Barkoff |
| Креативная команда | David Spradlin |
| Креативная команда | Niklas Lindstrom |
| Креативная команда | Alice Tam |
| Креативная команда | Samantha Deevy |
| Креативная команда | Tom Hyde |
| Креативная команда | Kristoffer Aldorsson |
| Креативная команда | Caitlin Chandler |
| Креативная команда | Michelle Villarreal |
| Креативная команда | Katia Billings |
| Эксперт по связям с общественностью | Home Box Office, Inc. |
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