Virgin Trains - "New Beginning"

Y&R London

Y&R London London, United Kingdom

Премии

5926

Бренд: Virgin Trains
Страна: United Kingdom

Рекламодатель: Virgin Trains

Заголовок	New Beginning
Агентство	Y&R London
Кампания	New Beginning - Virgin Trains
Рекламодатель	Virgin Trains
Бренд	Virgin Trains
Дата первой трансляции/Публикации	2002 / 9
Бизнес сектор	Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы
Слоган	A New Beginning
философия	When Virgin Trains acquired a rail franchise in 1997, it was promptly engulfed by the public disappointment and cynicism that defined British rail travel. However, Virgin Trains soon found itself at the receiving end of renewed anger as the industry declined further in the ensuing years and people felt Virgin was failing to deliver on its brand promise.
Проблема	When Virgin Trains acquired a rail franchise in 1997, it was promptly engulfed by the public disappointment and cynicism that defined British rail travel. However, Virgin Trains soon found itself at the receiving end of renewed anger as the industry declined further in the ensuing years and people felt Virgin was failing to deliver on its brand promise.
Результат	Advertising helped Virgin Trains overcome these negative perceptions. It provoked people to perceive Virgin Trains in a more positive light, feel good again about train travel and, in so doing, generated a revenue increase of over £62m, an almost six fold return on investment.
Тип медиа	Телевидение
Длина	60 seconds
Рынок	United Kingdom
Арт-директор	Chris Hodgkiss
Копирайтер	Pip Bishop
Директор рабочей группы клиента	James Murphy
Директор	Rob Sanders
Менеджер по рекламе	Craig Inglis
Продакшн Студия	hla
Планировщик счета	Garbhain O'Bric
Директор рабочей группы клиента	Lindsey Jenkins
ROI Analyst	Loannis Melas