Менеджер по рекламе
at
Waitrose & Partners and John Lewis & Partners
London, United Kingdom
| Заголовок | New Beginning |
| Агентство | Y&R London |
| Кампания | New Beginning - Virgin Trains |
| Рекламодатель | Virgin Trains |
| Бренд | Virgin Trains |
| Posted | Май 2005 |
| Бизнес сектор | Авиакомпании, аэропорты, железные дороги, автобусные линии, паромы и круизы |
| философия | When Virgin Trains acquired a rail franchise in 1997, it was promptly engulfed by the public disappointment and cynicism that defined British rail travel. However, Virgin Trains soon found itself at the receiving end of renewed anger as the industry declined further in the ensuing years and people felt Virgin was failing to deliver on its brand promise. |
| Проблема | When Virgin Trains acquired a rail franchise in 1997, it was promptly engulfed by the public disappointment and cynicism that defined British rail travel. However, Virgin Trains soon found itself at the receiving end of renewed anger as the industry declined further in the ensuing years and people felt Virgin was failing to deliver on its brand promise. |
| Результат | Advertising helped Virgin Trains overcome these negative perceptions. It provoked people to perceive Virgin Trains in a more positive light, feel good again about train travel and, in so doing, generated a revenue increase of over £62m, an almost six fold return on investment. |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Менеджер по рекламе | Craig Inglis |
| Планировщик счета | Garbhain O'Bric |
| Директор рабочей группы клиента | Lindsey Jenkins |
| ROI Analyst | Loannis Melas |
Больше работы
СМОТРЕТЬ ВСЕExcitable Edgar
- БРЕНД:
- Waitrose & Partners and John Lewis & Partners
- АГЕНТСТВО:
- adam&eveDDB
The Boy and the Piano
- БРЕНД:
- John Lewis & Partners
- АГЕНТСТВО:
- adam&eveDDB
Christmas 2018: Fast Forward
- БРЕНД:
- Waitrose
- АГЕНТСТВО:
- adam&eveDDB
The Boy and the Piano
- БРЕНД:
- John Lewis & Partners
- АГЕНТСТВО:
- adam&eveDDB
Bohemian Rhapsody
- БРЕНД:
- John Lewis & Partners + Waitrose & Partners
- АГЕНТСТВО:
- adam&eveDDB
Moz the Monster
- БРЕНД:
- John Lewis
- АГЕНТСТВО:
- adam&eveDDB
#BusterTheBoxer 2
- БРЕНД:
- John Lewis
- АГЕНТСТВО:
- adam&eveDDB
#BusterTheBoxer
- БРЕНД:
- John Lewis
- АГЕНТСТВО:
- adam&eveDDB
Always A Woman
- БРЕНД:
- John Lewis
- АГЕНТСТВО:
- adam&eveDDB