| Заголовок | There's Nothing Comic About Dyslexia |
| Brief | Comic Sans is the most polarising font to date, due to its highly asymmetrical nature. While this irregularity makes it popular amongst the dyslexic community, it is also what makes designers despise it so much.By deconstructing Comic Sans, we were able to determine the characteristics that make it one of the most dyslexia-friendly fonts. Then, we used them to inspire a new typeface that adopts the same irregularity, except this time, in an aesthetically pleasing way.Inconstant Regular was created to bridge the gap between design and inclusivity, through its irregular shapes, three stylistic sets, and built-in variable accessibility features. Making it a font that can be tailored to fit infinite individual needs and desired typographic aesthetics. |
| Агентство | INNOCEAN Europe |
| Кампания | There's Nothing Comic About Dyslexia |
| Рекламодатель | Dyslexia Scotland |
| Бренд | Dyslexia Scotland |
| Дата первой трансляции/Публикации | 2023 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | You’ve seen the memes, tweets, reels, and posts mocking Comic Sans and everyone who dares to use it. But did you know that Comic Sans actually helps people with dyslexia to read better? Yes, the most hated and despised font in the world actually has a superpower. So when our partners at Dyslexia Scotland asked for our help to raise awareness of the fact that 10% of the world’s population doesn’t have the right access to information, we knew just what to do. We threw Comic Sans at the world’s top designers and ran. And “why at them?”, you may ask. Well, designers are the ones who decide how things are presented. The problem is: they end up prioritising beautiful layouts over accessibility, and by doing so, fully exclude dyslexic people. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Исполнительный креативный директор | Ricardo Wolff |
| Арт-администратор | Maso Heck |
| Ассоциированный креативный директор | Anna Berlin |
| Ассоциированный креативный директор | Andrés Andrade |
| Designer | Elise Chastel |
| Designer | Paula Santos |
| Коммерческий директор | Mark Preston |
| Продюсер | Valeria Preisler-Vogel |
| Продюсер | Jan Vogel |
| Ассоциированный креативный директор | Marcelo Pignatari |
| Public Relations | Ellie Botwood |
| Дизайн | Daniel Brokstad |
| Креативный директор | Daniel Brokstad |
| Главный креативный директор | Gabriel Mattar |
| Дизайнер | Julia Sachse |
| Копирайтер | Noha Fahmy |
| Креативная стратегия | Odile Breffa |
| Фотограф | Ragnar Schmuck |
| Дизайнер | Nika Belskaia |
| Дизайнер | János Hunor Vári |
| Главный исполнительный директор (CEO) | Cathy Magee |
| Creative Lead | Katie Carmichael |