California Coastal CleanUp Day - "Cig Egret"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, United States

Премии

6969

Это объявление является частью "ACT Responsible Collection"

Бренд: California Coastal CleanUp Day
Страна: United States

Рекламодатель: California Coastal Commission

Заголовок	Cig Egret
Агентство	Goodby Silverstein & Partners
Кампания	California Coastal CleanUp Day
Рекламодатель	California Coastal Commission
Бренд	California Coastal CleanUp Day
Дата первой трансляции/Публикации	2005 / 9
Бизнес сектор	Окружающая среда и животные
Слоган	Non-Native Species of the California Coast
История	California Cleanup Day is an annual statewide event that enlists volunteers to spend one day cleaning up the coast. The California Coastal Commission wanted to call attention to the event.
философия	Clearly, garbage doesnt belong on our beaches and is harmful to Californias native species. This fact led to the strategy the creative team came up with: Trash is a non-native species and must be removed. To illustrate this, they created strange and slightly ominous creatures that represented the danger of different kinds of trash. The Cig Egret, the Oil Shark and the Spork Crab were a few examples. Making the creatures feel real was key in getting people to pay attention. The imagery had to be striking it had to make people look twice. The posters and images are reminiscent of classic nature postcards and Audubon paintings, but on closer inspection, are a bit more twisted.
Проблема	While the California coastline is one of the more scenic places on earth, the garbage that is left on its beaches and inland waterways is a major problem.
Результат	The event took place Saturday, September 17th, 2005. 48,250 volunteers picked up 871,361 pounds of trash and an additional 99,686 pounds of recyclable materials, for a total of 971,047pounds of debris. You can find out more at www.coastforyou.org
Тип медиа	Печать
Рынок	United States
Директор рабочей группы клиента	Rene Cournoyer
Арт-директор	Paul Foulkes
Креативный директор	Jeff Goodby
Копирайтер	Tyler Hampton
Фотограф	Claude Shade
Креативный директор	Rich Silverstein
Other	Michael Stock
Продюсер агентства	Michael Stock
Other	Corbis and Getty One
Other	Pacific Digital Imaging