| Заголовок | Sorry |
| Агентство | J. Walter Thompson Israel |
| Кампания | Sorry |
| Рекламодатель | Voluntry Organization |
| Бренд | Voluntry Organization |
| Posted | Апрель 2004 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | Elderly people asking for the governments forgiveness for being alive and becoming a burden on society and on the governments budget |
| философия | The strategy is about twisting the expected bringing the elderly population to the front in a powerful and dignified position instead of showing their miserable situation. Not only they have a word to say, they express their voice loud and clear. They should not be left behind just because their glory days are over. The government should gratify their contribution to society, giving them their basic rights respectful life. |
| Проблема | The government cuts budgets across all sectors and demographics. As a result, the elderly rights are about to be dramatically hurt. Unlike other demographics, they dont have a loud, powerful voice to fight for their rights. This ad is about bringing the elderly rights to the publics agenda in order to express their protest. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Israel |
| Послепроизводственный этап | Gravity |
| Исполнительный креативный директор | Yoram Dembinsky |
| Арт-директор | Ori Ganot |
| Копирайтер | Omer Noy |
| Делопроизводитель | Sharon Ben David |
| Директор | Ayelet Menahemi |
| Фотограф | Dani Snieor |
| Редактор | Rony Eisemann |
| Музыка | Ofher Meiri |
| Продюсер Продакшн Студии | Ariel Pridan |
| Продюсер Продакшн Студии | Shosh Carmeli |
| Продакшн Студия | Paradiso |
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