| Заголовок | Could Have Been Worse |
| Агентство | TRY/Apt |
| Кампания | Could Have Been Worse |
| Рекламодатель | Norwegian Association of the Blind |
| Бренд | Norwegian Association of the Blind |
| Дата первой трансляции/Публикации | 2013 / 4 |
| Продукт | Admission for guide dogs |
| Бизнес сектор | Информированность о расовых / этнических / связанных с меньшинствами вопросов / проблем инвалидности |
| Слоган | it could have been worse. It's just a horse we want to bring |
| История | We see different blind persons with their "guide animals". We have switched dogs into all kinds of animals. This leads to many difficult situations, in restaurants, taxis, shops, etc. At the end, we see a blind person with a dog. |
| философия | To show that it could have been worse. A guide dog is not a problem. It´s necessary for the blind. |
| Проблема | A lot of taxis, restaurants, shops, etc refuses to allow guide dogs. Even if it is permitted by law |
| Результат | To early to say, but a lot of focus already |
| Тип медиа | Телевидение |
| Длина | |
| Копирайтер | Øystein Halvorsen |
| Арт-директор | Karin Lund |
| Директор | Magnus Martens |
| Producer | Hugo Føsker |
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