MINI Cooper - "Counterfeit"

Crispin Porter + Bogusky

Crispin Porter + Bogusky Miami, United States

Премии

9265

Бренд: MINI Cooper
Страна: United States

Рекламодатель: BMW

Заголовок	Counterfeit
Агентство	Crispin Porter + Bogusky
Кампания	Counterfeit - Mini
Рекламодатель	BMW
Бренд	MINI Cooper
Posted	Июнь 2005
Бизнес сектор	Автотранспорт
История	In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC) which pervaded the public with a 10-minute DVD, a magazine insert, alerts in automotive classified publications and a grass roots effort at the NY Auto Show. Along with these efforts the CCC's website, counterfeitmini.org, is a resource for consumers to learn more about the problem and post suspected fakes. Mini4Auction.com, auctions counterfeit MINIs, although the auctions are all conveniently closed. To further legitimise the CCC's claim, we created a pop-up on miniusa.com that warned surfers that counterfeit MINIs are on the loose. The pop-up provided a viral phone number and encouraged them to call and report any counterfeit MINIs they may have seen.
Тип медиа	Digital
Рынок	United States
Больше информации	www.cpbgroup.com/awards/counterfeit_intinter.html
Ассоциированный креативный директор	Steve O'Connell
Креативный директор	Jeff Benjamin
Креативный директор	Andrew Keller
Исполнительный креативный директор	Alex Bogusky
Арт-директор	Rahul Panchal
Арт-директор	Tiffany Kosel
Арт-директор	Paul Stechschulte
Копирайтер	Rob Reilly
Копирайтер	Franklin Tipton
Дизайнер	Michael Ferrare
Дизайнер	Rahul Panchal
Продюсер	Amy Blondell
Продюсер	Paul Sutton