Заголовок | Jazz |
Brief | The design of the new VW Arteon was captured in an unexpected way: with pictures by blind photographer Pete Eckert. With his analogue camera and his remaining senses, Eckert created shots of the Arteon using double exposures and light paintings. There was no post-editing. The pictures were published in the renowned car magazine “Ramp”, among others. You don't need eyes to see beauty, because the new Arteon touches all the senses. These are the amazing results of a shoot by the blind photographer Pete Eckert, who created pictures of the new VW Arteon using double exposure and light paintings. There was no post-editing. |
Агентство | Grabarz & Partner |
Кампания | The blind photographer and the new Arteon |
Рекламодатель | Volkswagen |
Бренд | Volkswagen Arteon |
Posted | Ноябрь 2018 |
Бизнес сектор | Легковые автомобили |
История | The new Arteon and its design is presented with photos shot by the blind photographer, Pete Eckert. |
Тип медиа | Печать |
Главный креативный директор | Ralf Heuel |
Креативный директор группы | Tobias Ahrens |
Креативный директор | Julijus Rebic |
Креативный директор | Roman Jonsson |
Копирайтер | Sandra Kemmer |
Копирайтер | Tim Berger |
Копирайтер | Tim Heller |
Копирайтер | Phillip von Schwerin |
Арт-директор | Svein Olsen |
Арт-директор | Navid Shahabi |
Арт-директор | Artur Schäfer |
Арт-директор | Erwin Lorenz |
Фотограф | Pete Eckert |
Продюсер агентства | Axel Döpner |
Продюсер агентства | Michael Guntner |
Графический дизайнер | Vanessa Barz |
Графический дизайнер | Felix Otterski |
Главный исполнительный директор (CEO) | Reinhard Patzschke |
Специалист по работе с заказчиками | Ina Croissier |
Закупщик художественного оформления | Garnet Matthiesen |
Felix Albers | |
Ann-Katrin Erich | |
Стратег | Oliver Waldmann |
Стратег | Valerie Gast |