Заголовок | Leopard Skin |
Агентство | Saatchi & Saatchi Argentina |
Кампания | Skins - Buenos Aires Zoo |
Рекламодатель | Buenos Aires Zoo |
Бренд | Zoo Buenos Aires |
Posted | Март 2004 |
Бизнес сектор | Парки, зоопарки и ярмарки |
Слоган | Buenos Aires Zoo. Close to you. |
История | The campaign highlights the concept that the zoo is close to you through the resemblance of the skins with the map of the area of Buenos Aires City where it is located. |
философия | The agency developed the campaign based on one of the Zoos asset: its privileged location in the heart of Buenos Aires City. That is what the campaign highlights: the concept that the zoo is close to you. |
Проблема | Buenos Aires Zoo is facing the competition of a new thematic park located 50 kilometres away from Buenos Aires City, that attracts potential customers of the Zoo. |
Тип медиа | Журнал |
Рынок | Argentina |
Исполнительный креативный директор | Chavo D'Emilio |
Копирайтер | Nicolas Larroquete |
Арт-директор | Juan Pablo Castro |
Арт-директор | Hernan Tomassini |
Директор рабочей группы клиента | Pablo Ordoñez |
Делопроизводитель | Victoria Latugaye |