| Заголовок | Crisply Folded Shirt |
| Агентство |
Rodgers Townsend
|
| Кампания |
Crisply Folded Shirt
|
| Рекламодатель |
Pleats Finest Cleaners
|
| Бренд |
Pleats Finest Cleaners
|
| Posted | Июнь 2005 |
| Продукт |
Dry Cleaning
|
| Бизнес сектор | Потребительские и общественные услуги
|
| философия | We chose to show that Pleats takes a different path by dropping off door hangers in neighborhoods around the store. Once opened, an actual dollar bill, folded in the form of a shirt and an offer for a free trip to the bakery next door introduced the extra steps that Pleats takes in all that it does. |
| Проблема | Dry cleaning stores are all alike. The stores are sterile. The staff is cold. We needed to demonstrate that Pleats offered a pleasant, reliable alternative. |
| Результат | The piece, and coupon inside it, accounted for a 19% redemption rate.
|
| Тип медиа |
Прямой маркетинг
|
| Рынок | United States |
| Арт-директор |
Martha Koenig
|
| Креативный директор |
Erik Mathre
|
| Копирайтер |
Erik Mathre
|
| Исполнительный креативный директор |
Tom Hudder
|
