Los Angeles Film Festival - "One Night Stand"

DDB San Francisco

DDB San Francisco San Francisco, United States

7536

Заголовок	One Night Stand
Агентство	DDB San Francisco
Кампания	One Night Stand
Рекламодатель	IFP/West
Бренд	Los Angeles Film Festival
Posted	Март 2004
Бизнес сектор	Выставки, события и фестивали
Слоган	Everyone Likes to Watch
философия	DDB los Angeles wanted to be sure that "normal" people knew that while this was a independent film festival, the movies would be entertaining and not just two guys talking about soup in subtitles. To build on the success of the previous campaign "See a movie instead" (an Effie Winner), DDB created a commercial which made everyone feel welcome while hinting at the sexy, edgy, fun movies that would be shown.
Проблема	How do you broaden the appeal of the LA Fim Festival beyond a few unshaven existentialists in berets smoking French cigarettes?
Тип медиа	Телевидение и кино
Длина	60 seconds
Рынок	United States
Исполнительный креативный директор	Mark Monteiro
Креативный директор	Kevin McCarthy
Креативный директор	Ed Cole
Арт-директор	Feh Tarty
Копирайтер	Danielle Vieth
Копирайтер	Steve Peckingham
Директор	Don Rase
Продюсер Продакшн Студии	Sharon Groh
Продюсер агентства	Connie Myck
Композитор	Andrew Gross
Редактор	Michael Bartoli
Послепроизводственный этап	Michael Bartoli