| Заголовок | How u feelin? |
| Агентство | Saatchi & Saatchi |
| Кампания | How you feelin? - NSPCC |
| Рекламодатель | National Society for Prevention of Cruelty to Children |
| Бренд | ChildLine |
| Дата первой трансляции/Публикации | 2010 / 1 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| Слоган | How u feelin? |
| История | An atmospheric film which cpatures the complicated world of young people's emotions. The film features projections of children and young people giving one word answers to the question "how u feelin?". The projections appear on a tunnel of walis and stairwells in time to Hartnoll's completely unique soundtrack, produced using only the children's answers and sounds. |
| философия | IDEA - How u feelin? |
| Проблема | OBJECTIVE - To make every young person in Britain aware they can now contact Childline online and on the phone ISSUE - They think Childline is only to be called by phone and in direct emergencies. It isn't. Now its there for them to contact, whenever and whatever their worry INSIGHT For them, sharing their lives is part of everyday life, so asking them to share how they feel can start to make Childline feel part of the fabric of their lives |
| Тип медиа | Телевидение |
| Рынок | United Kingdom |
| Продакшн Студия | Ridley Scott Creative Group |
| Менеджер по рекламе | Keith Bradbrook |
| Исполнительный креативный директор | Paul Silburn |
| Исполнительный креативный директор | Kate Stanners |
| Копирайтер | Rory McCaskill |
| Копирайтер | Howard Green |
| Арт-директор | Lovisa Almgreen |
| Арт-директор | Pablo Videla |
| Директор | Dennis Lui |
| Продюсер | Garfield Kempton |
| Планировщик счета | Jane Cantellow |
| Специалист по работе с заказчиками | Liz Griffiths |
| Специалист по работе с заказчиками | Daniela Ceresa |
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