Заголовок | Black Sheep |
Агентство | TAXI Toronto |
Кампания | Black Sheep |
Рекламодатель | BMW |
Бренд | Mini Canada |
Дата первой трансляции/Публикации | 2003 / 1 |
Бизнес сектор | Компактные и маленькие автомобили |
История | MINI Canada had compiled a large email list of consumers from auto shows and other venues. They wanted to use a series of personalised, Flash-based emails to whittle this database down into a qualified list of leads. The objective of the third email was to introduce all MINI models and find out which one the consumer favoured. We decided to position the MINI fleet as an atypical family each one an outcast who refuses to conform. Essentially, its a whole family of black sheep. An idea which syncs up perfectly with the fierce individualism of our target driver. |
Тип медиа | Digital |
Рынок | Canada |
Креативный директор | Steve Mykolyn |
Копирайтер | Jason McCann |
Директор | Jason McCann |
Делопроизводитель | Caleb Goodman |
Арт-директор | Paulette Bluhm |
Дизайнер | Andrew Harris |
Дизайнер | James Porter |
Дизайнер | Graham Barton |
Программист | pixelpusher.ca |
Звук | Simon Edwards |
Design Director | Paulette Bluhm |
Client Names | Kelly Lam |
Client Names | Stephan Weishaupt |
Deployment | Blast Radius |
Музыка | Simon Edwards |
Голос | Clavin Sweers |
Интерактивный производственный исполнитель | Andrea Schumeth |
Директор рабочей группы клиента | Stephanie Wall |