| Заголовок | What people think I do. |
| Агентство | ANR.BBDO Göteborg |
| Кампания | What people think I do. |
| Рекламодатель | Skandiamäklarna |
| Бренд | Skandiamäklarna |
| Posted | Март 2014 |
| Бизнес сектор | Недвижимость |
| История | Real estate agents |
| философия | The "What people think I do / What I really do" meme focuses on people's own perception of their profession and the prejudices that exist in society about the various professions. And there are a lot of prejudices about real estate agents in Sweden, due to the fact that Swedes have very low trust in them. One way to disprove the prejudices and misconceptions is to dare to touch the subject, and in this case, we did it with the help of internet phenomenons and self-distance. |
| Тип медиа | Печать |
| Креативный директор | Andreas Lönn |
| Копирайтер | Stephanie Moradi |
| Арт-директор | Fredrik Broander |
| Фотограф | B Smart |
| Менеджер проекта | Pontus Karlsson |
| Специалист по работе с заказчиками | Giustina Guariglia |
| Planner | Maria Sandberg |
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