EVP, Global Chief Experience Officer + US Chief Creative Officer
at
R/GA
New York, United States
| Заголовок | Owlet Smart Sock |
| Агентство | R/GA |
| Кампания | Owlet |
| Рекламодатель | Owlet Baby Care |
| Бренд | Owlet Baby Care |
| Posted | Ноябрь 2015 |
| Бизнес сектор | Бытовая электроника и аудио-видео техника |
| История | Being a new parent can be daunting, and the ocean of information available to you doesn’t help. The Owlet Smart Sock collects useful data and delivers it in a way that’s simple, human, and reassuring for new parents. Slip it on your baby’s foot, and using pulse oximetry, a proven-safe technology doctors have been using for decades, the Owlet Smart Sock measures his heart rate and oxygen levels while he sleeps. Via a companion iPhone app, it alerts you only if the readings are outside the norm. No more anxious visits to his crib “just to be sure.” |
| Тип медиа | Digital |
| Длина | |
| Главный креативный директор | Stephen Plumlee |
| Главный креативный директор | Nick Coronges |
| Главный креативный директор | Richard Ting |
| Креативный директор | Aaron Pollick |
| Ассоциированный креативный директор | Colleen Harlan |
| Ассоциированный креативный директор | Karen Bonna-Rainert |