| Заголовок | Chamber Of Fear |
| Агентство | R/GA |
| Кампания | Chamber Of Fear |
| Рекламодатель | Nike |
| Бренд | Nike |
| Posted | Июнь 2005 |
| Продукт | Footwear |
| Бизнес сектор | Спортивная обувь |
| История | To bring to life the 'LeBron James in Chamber of Fear' offline campaign, we created an interactive replica of the chamber from hand-drawn illustrations. Users were enticed to explore the five chambers with a scroll bar and mini advergame, while learning about the attributes of the Lebron-inspired shoe. We produced the assets digitally from the television shoot and created a print poster of the Chamber of Fear for winners of an online advergame contest. |
| Тип медиа | Digital |
| Рынок | United States |
| Больше информации | awards.web.rga.com/2005/chamber_of_fear_lj.html |
| Арт-директор | Chris Dowling |
| Копирайтер | Jason Marks |
| Копирайтер | Scott Tufts |
| Дизайнер | Mikhail Gervits |
| Дизайнер | Joseph Cartman |
| Технический директор | Chuck Genco |
| Продюсер | Matt Howell |
| Продюсер | Shawn Natko |
| Директор | Todd Kovner |