Заголовок | Bus Stop Derby |
Агентство | Goodby Silverstein & Partners |
Кампания | Bus Stop Derby |
Рекламодатель | Alpina |
Бренд | Yahoo! |
Posted | Март 2011 |
Бизнес сектор | Интернет-сайты (за исключением интернет-провайдеров) |
философия | Yahoo! asked us to help reclaim their role as the original social network. They wanted to show how technology can bring people together offline in the same way that they bring communities together online. We answered with the Yahoo! Bus Stop Derby. It transformed analogue bus stops into social gaming hubs, where commuters played other bus stops in real time. San Francisco neighbourhoods played against neighbourhoods, battling it out to win a block party with music-video sensation OK Go in their neighbourhood. |
Тип медиа | Интерактивный киоск |
Специалист по работе с заказчиками | Susan Ogren |
Исполнительный креативный директор | Margaret Johnson |
Креативный директор группы | Jim Elliott |
Креативный директор | Keith Ciampa |
Исполнительный креативный директор | Will McGuiness |
Арт-директор | Bryan Houlette |
Арт-директор | Johan Arlig |
Арт-директор | Jon Barco |
Копирайтер | Jody Horn |
Копирайтер | Niklas Lilja |
Продакшн Студия | Acne |