Заголовок | eBay Give-A-Toy-Store |
Агентство | Venables Bell + Partners |
Кампания | eBay Give-A-Toy-Store |
Рекламодатель | eBay |
Бренд | eBay |
Дата первой трансляции/Публикации | 2011 / 11 |
Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
История | eBay is partnering with Toys for Tots to launch The Give-A-Toy Store, an interactive storefront launched in New York (at 35th and Broadway) and San Francisco (at 117 Post St.), where you can window shop for good. Users download a the cBay mobile app, then scan the tag on the toy of their choice with their mobile phone and donate it to a child in need. Toys 'come to life' as you scan the barcodes after every donation. You can also donate online at the Give A Toy website. |
Тип медиа | Интерактивный киоск |
Рынок | United States |
Арт-директор | Brad Kayal |
Копирайтер | Kelly Diaz |
Креативный директор | Lee Einhorn |
Исполнительный креативный директор | Will McGinness |