| Заголовок | Kalle and Lotta |
| Агентство | Volontaire AB |
| Кампания | Reunite old friends |
| Рекламодатель | Löfbergs Lila |
| Бренд | Lofbergs |
| Дата первой трансляции/Публикации | 2013 / 9 |
| Бизнес сектор | Кофе, чай, шоколадные напитки, напитки для завтрака |
| История | In 1993, good friends Kalle and Lotta did what they love the most; they performed an original choreography in synch with their favorite music. Since then, Kalle kept his dancing shoes on, growing up to make it as a professional dancer. Löfbergs re-united him with Lotta to finish their original choreography twenty years later. |
| философия | To launch the integrated campaign, three authentic home videos with memorable meetings from 1993, 1994 and 2007 were selected and recreated featuring the exact same people. These emotionally saturated meetings resulted in three TVC:s that are far from industry standard for coffee commercials. In its latest integrated campaign, Swedish coffee brand Lofbergs celebrates the special bond only found between longtime friends, with the ambition to inspire thousands of reunions throughout the large and sparsely populated country. |
| Тип медиа | Веб-фильм |
| Длина | |
| Креативный директор | Philip Ahlqwist |
| Продакшн Студия | Folke film |
| Директор | Filip Nilsson |
| Послепроизводственный этап | Swiss |
| Менеджер по рекламе | Leif Sjöblom |
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