POWA - "The News You Need To See"

Joe Public

Joe Public Johannesburg , South Africa

5166

Это объявление является частью "ACT Responsible Collection"

Бренд: POWA
Страна: South Africa

Рекламодатель: People Opposing Women Abuse

Заголовок	The News You Need To See
Brief	On the 22nd of March 2018, the day after Human Rights Day, we launched a new national newspaper, ‘The Daily Abuse - News you need to see’. It documented real abuse stories of victims from the day before, 360 of them, and brought them into the public eye. Each article, served as a voice for the victim. Each story, an honest account readers had to relive in detail, in order to get the message; that yesterday, on Human Rights Day, 360 women’s rights were abused. And that today, tomorrow, and every day that follows, will be no different. Proving, you can’t turn the page on the daily abuse. The Daily Abuse was distributed nationwide and handed out at busy intersections in city centres. Alongside the roads that lead to the intersections, women of all ages and races, stood firmly against the daily abuse, serving as human streetpoles holding up boards with the 360 news headlines.
Агентство	Joe Public
Кампания	News you need to see
Рекламодатель	People Opposing Women Abuse
Бренд	POWA
Posted	Январь 2019
Бизнес сектор	Против бытового насилия и сексуального насилия
История	POWA (People Opposing Women Abuse) is a leading South African feminist, women’s rights organization that provides both professional services, and engages in advocacy in order to ensure the realization of women’s rights and thereby improve women’s quality of life. POWA is committed to enhancing the quality of life of all women and girls. The brand envisions a safe and equal society intolerant of all forms of violence against women and girls in all their diversity, where they are treated with respect and dignity and their rights are promoted. This is the vision the brand works tirelessly towards day after day.
Тип медиа	Анализ ситуации
Креативный директор	Roanna Williams
Креативный директор	Claudi Potter
Копирайтер	Roanna Williams
Копирайтер	Jack Malepa
Копирайтер	Devorah Suttner
Копирайтер	Claudi Potter
Копирайтер	Haydn Corke
Копирайтер	Jeanine Vermaak
Копирайтер	Leago Sehere
Копирайтер	Leigh Tayler
Копирайтер	Michelle Mckenna
Копирайтер	Sarah Forbes
Копирайтер	Marjolein Rossouw
Копирайтер	Tshepo Tumahole
Копирайтер	Buyani Duma
Копирайтер	Lillian Van der Merwe
Копирайтер	Ubuhle Zwane
Копирайтер	Henno Gous
Копирайтер	Jeanne Lloyd
Копирайтер	Elizabeth Fourie
Копирайтер	Mbali Zondo
Копирайтер	Jed Mowat
Арт-директор	Hannes de Beer
Арт-директор	Roanna Williams
Фотограф	Red Head Studios
Фотограф	Jono Wood
Продакшн Студия	African Motion Picture Company
Директор	Mile Goodall
Продюсер Продакшн Студии	Julia Klein
Продюсер агентства	Nikki Shackleford
Иллюстратор	Zamani Ngubane
Исполнительный креативный директор	Roanna Williams
Главный креативный директор	Pepe Marais
Главный креативный директор	Xolisa Dyeshana
Специалист по работе с заказчиками	Kelly Emerton
Специалист по работе с заказчиками	Amber Mackeurtan
Стратег	Leigh Tayler