Заголовок | Loud Colours |
Агентство | adam&eveDDB |
Кампания | Fresh / The Guardian Integrated Campaign |
Рекламодатель | Guardian Media Group |
Бренд | Guardian |
Posted | Июль 2004 |
Бизнес сектор | Газеты, журналы, книги |
философия | In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time. |
Проблема | Between 1995 and 2001, The Guardian had been losing share in a declining category. |
Результат | As a result, share increased swiftly and dramatically and overall circulation actually grew. |
Тип медиа | Радио |
Длина | |
Рынок | United Kingdom |
Арт-директор | Justin Tindall |
Арт-директор | Peter Heyes |
Арт-директор | Leslie Ali |
Арт-директор | Grant Parker |
Арт-директор | Andre Hull |
Арт-директор | Matt Joiner |
Арт-директор | Feargal Ballance |
Арт-директор | Steve Yorke |
Арт-директор | Amber Casey |
Копирайтер | Adam Tucker |
Копирайтер | Matt Lee |
Копирайтер | Andrew Fraser |
Копирайтер | Patrick McClelland |
Копирайтер | Lee Sunter |
Копирайтер | Matt Powell-Perry |
Копирайтер | Dylan Harrison |
Копирайтер | Lee Boulton |
Копирайтер | Dan Hubert |
Фотограф | James Day |
Фотограф | Wayne Parker |
Фотограф | Steve Rochford |
Печатник | Peter Mould |
Печатник | Kevin Clarke |
Креативный директор | Andrew Fraser |