| Заголовок | Rebuild the World |
| Агентство | BETC Paris |
| Кампания | Rebuild The World |
| Рекламодатель | LEGO |
| Бренд | Lego |
| Posted | Декабрь 2020 |
| Бизнес сектор | Культура, досуг и спорт |
| История | According to a recent Nasa study 98% of children exhibit genius levels of creativity but by adulthood, that number falls to just 2%.At a time when the world is crying out for creative solutions, society is training kids not to think creatively. So, Lego wondered what could be done today to inspire the builders of tomorrow.We came up with Rebuild the World, a global initiative that empowers kids to unbuild what’s not working, and rebuild it better.To imagine a world beyond the status quo with endless possibilities of building and rebuilding with Lego bricks.We made a campaign for the streets and then we rebuilt the streets. We showed kids there are no histories we can’t rewrite and no endings we can’t change.The Rebuild the world movement spread and was shared. Children made it their own and workshops were organized for them to rebuild Lego. |
| Тип медиа | Анализ ситуации |
| Продакшн Студия | Stink Films |
| Креативный директор | Agnès Cavard |
| Креативный директор | Valérie Chidlovsky |
| Заместитель арт-директора | Marie Salce |
| Музыкальный креативный директор | Christophe Caurret |
| Стратегический планировщик | Ghita Lemhandez |
| Планировщик счета | Donya Bouzarjomehri |
| Начальник службы регулирования движения | Laetitia MONNOIR |
| Music Negotiator | Mathilde BRIE |
| Креативный продюсер | Frédéric Genest |
| Директор | Traktor |
| Оператор-постановщик | Hoyte Van Hoytema |
| Сценограф | Nick Foley-Oates |
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