| Заголовок | Coffin 2 |
| Агентство |
Marketel
|
| Кампания |
Coffin - COCQ-sida
|
| Рекламодатель |
Québec Coalition Against AIDS
|
| Бренд |
COCQ-sida
|
| Posted | Июль 2004 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации
|
| История | A couple is depicted in a post-sex embrace. Their attitude conveys that they are unaware of where they areas if they were lying on a regular bed, rather than in an open coffin. |
| философия | Speak to young people about the potential dangers of unprotected sex in an honest and hard-hitting language. Shot with four unprofessional actors (young modern dancers) on a closed set to convey the seductive quality of actual intimate contactand thus render the AIDS Awareness message more powerful. |
| Проблема | Address the increased indifference amongst young people to the spread of HIV/AIDS. Created for COCQ-Sida, a coalition of Québec community organizations fighting against AIDS. |
| Тип медиа |
Плакат
|
| Рынок | Canada |
| Креативный директор |
Gilles DuSablon
|
| Арт-директор |
Stéphane Gaulin
|
| Копирайтер |
Linda Dawe
|
| Директор рабочей группы клиента |
Anouk Crevier
|
