| Заголовок | Tombstone 3 |
| Агентство | Marketel |
| Кампания | Tombstone - Québec Governments health and social services department |
| Рекламодатель | Ministère de la Santé et des Services Sociaux du Québec |
| Бренд | Ministère de la Santé et des Services Sociaux |
| Posted | Июль 2004 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| Слоган | Aids is still around |
| История | Classical poses normally adorning tombstones are replaced by statues depicting potentially high-risk behaviour. The epitaph on the tombstones reads: AIDS IS STILL AROUND 1981 |
| философия | Contrast the seductive quality of high-risk behaviour with the potentially chilling consequences. Create a more dramatic impact by the unusual juxtaposition of highly aesthetic, classical imagery with contemporary subject matter. |
| Проблема | Address the increased indifference, particularly amongst young people, to the spread of HIV/AIDS. Created for the Québec Governments health and social services department. |
| Тип медиа | Плакат |
| Рынок | Canada |
| Креативный директор | Gilles DuSablon |
| Арт-директор | Stéphane Gaulin |
| Копирайтер | Linda Dawe |
| Директор рабочей группы клиента | Anouk Crevier |
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