B&Q - "Garden"

WCRS

WCRS London, United Kingdom

13233

Бренд: B&Q
Страна: United Kingdom

Рекламодатель: B&Q

Заголовок	Garden
Агентство	WCRS
Кампания	B&Q Spring 2017 Campaign
Рекламодатель	B&Q
Бренд	B&Q
Дата первой трансляции/Публикации	2017 / 4
Бизнес сектор	Аптеки, специализированные магазины
История	This week sees the launch of B&Q’s latest TV advert, part of its fully integrated Spring campaign. The campaign sets out to remind customers that whatever their home improvement need or challenge, B&Q always has a brilliant solution, and that B&Q colleagues are enthusiastic problem solvers – always on hand to help them achieve their projects. Beloved for their orange aprons and DIY expertise, colleagues at B&Q stores across the nation have provided help and advice to customers looking to improve their homes and gardens for the past 50 years. Last summer, colleagues returned to star in B&Q’s TV advert, and this latest campaign sees them once again take centre stage, reflecting their position at the heart of the brand. The latest TV ad in the new Spring series launches on Thursday 6th April and peak spots include ITV1’s Broadchurch and C4’s Formula 1. The ad is fronted by a team of B&Q colleagues who come to a customer’s rescue by effortlessly improving his garden in a series of synchronised moves. Filmed in real time with no camera trickery used, everything from the shearing through of a wire to create a domino effect of flowers sinking into the soil, to decking clicking into place with a real barbeque popping up, to a shed falling from the sky – with the end result revealing a perfectly formed garden, ready for the family to enjoy. As well as the Garden ad, WCRS has created a Kitchen ad using similar production techniques and demonstrating that whatever the size or shape of your kitchen, B&Q always has a brilliant solution.In addition to TV with heavyweight media support, the fully-integrated Spring campaign goes across paid, owned and earned channels. New elements include consumer experiential, Facebook Live and digital OOH. Richard Sherwood, Customer & Marketing Director at B&Q, said: “Our colleagues have always been the greatest part of our business, and casting real store staff as the stars of our fully-integrated Spring campaign is recognition of the great help and advice they offer our customers. The real-time production technique for the TV ads is not only an amazing feat – it reflects B&Q’s ‘can-do’ personality; the reason many customers have shopped with us for nearly 50 years.” Ross Neil, Executive Creative Director, WCRS, said: “B&Q are rightly proud of their colleagues for their knowledge, friendliness and can-do attitudes, so we wanted to feature them front and centre in the ads, but this always comes with some risk because you never know if they’ll be able to act. What we have made here is a very elegant solution to showing the helpfulness of B&Q colleagues and they’ve come out looking great. Some genuine heroes in these ads. Ben Scott of RSA has turned the scripts from complexity to beautifully choreographed pieces that really show off the willingness, dedication and expertise of B&Q colleagues in a way that is a joy to watch.”
Тип медиа	Телевидение
Длина	30 seconds
Продакшн Студия	Ridley Scott Creative Group
Звук	Grand Central Recording Studios
Исполнительный креативный директор	Ross Neil
Креативный директор	Katy Hopkins
Креативный директор	Steve Hawthorne
Креативная команда	Jason Keet
Креативная команда	James S Hodson Hodson
Продюсер агентства	Eliot Liss
Линейный продюсер	Kaiya Taffel
Специалист по работе с заказчиками	Ben King
Специалист по работе с заказчиками	Camilla Eden-Davies
Специалист по работе с заказчиками	Katie Gould
Планировщик счета	Elisa Edmonds
Планировщик счета	Laura Sammarco
Медиа-агентство	MEC
Директор	Ben Scott
Продюсер Продакшн Студии	Caspar Delaney
Редакционная компания	Final Cut
Редактор	Struan Clay
Звукооператор	Ben Leeves
Послепроизводственный этап	The Mill
Послепроизводственный этап	Elena Paglieli