Branch Out Neurological Foundation - "Mom"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

Премии

6062

Бренд: Branch Out Neurological Foundation
Страна: Canada

Рекламодатель: Procure

Заголовок	Mom
Brief	To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots.
Агентство	Rethink Communications Inc.
Кампания	Stranger's Voice
Рекламодатель	Procure
Бренд	Branch Out Neurological Foundation
Дата первой трансляции/Публикации	2016 / 12
Бизнес сектор	Рекламные агентства
История	To simulate the effects of Alzheimer’s, we handed out custom phone cards for people to call friends and family anywhere in the world for free. What they didn’t realize was that their call was being routed through a hacked VoIP phone server which modulated their voice to make them sound unrecognizable to the person they were calling. At the end of the conversation, they received a pre-programmed voice message and text which let both parties know they just experienced how Alzheimer’s turns loved ones into strangers. They were also encouraged to visit the Branch Out Neurological Foundation website to learn more about Alzheimer’s research and to donate. With permission, we used some of the conversations in 60 second PSA radio spots.
Тип медиа	Радио
Длина	60 seconds
Креативный директор	Aaron Starkman
Креативный директор	Dré Labre
Креативный директор	Ian Grais
Креативный директор	Chris Staples
Арт-директор	Jake Bundock
Арт-директор	Joel Holtby
Копирайтер	Andrew Chhour
Продюсер	Heather Blom
Продюсер цифрового формата	Todd Harrison
Разработчик	Ken Malley
Продюсер печати	Narine Artinian
Продюсер	Kat Stewart
Креативный директор	Dustin Anstey
Engineer Developer	Ryan Chalmers
Делопроизводитель	Scott Lyons
Продакшн Студия	Vapor RMW