| Заголовок | Copacabana |
| Агентство | Havas London |
| Кампания | Creatures - The Co-operative Group |
| Рекламодатель | The Co-operative Group |
| Бренд | Co-Op |
| Posted | Декабрь 2002 |
| Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
| Слоган | We Go Further So You Don't Have To |
| философия | This paper disproves the theory that, in the retail sector, promotion-led campaigns are more effective in generating incremental revenue than brand-led campaigns. |
| Результат | The Co-op Creatures campaign created genuine warmth for a brand which, against the grocery retail giants, had the disadvantages of unmodernised stores and few newsworthy messages. This translated directly into revenue: between its launch in July 2000 and the end of 2003, on a spend of just £16m, the campaign added £166m directly to the Co-ops turnover, and helped turn the Co-op into the UKs No.1 convenience retailer. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Dave Stansfield |
| Креативный директор | Phil Wilce |
| Планировщик счета | Alice Schaffer |
| Менеджер по рекламе | Ged Carter |
| Board Planner | Alice Schaffer |
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