| Заголовок | Bus Shelter: 5 Senses Strawberry |
| Агентство | McCann London |
| Кампания | Magnum 5 Senses - Unilever |
| Рекламодатель | Unilever |
| Бренд | Magnum |
| Posted | Июль 2006 |
| Бизнес сектор | Мороженое |
| История | SUMMARY Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brands iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnums latest limited edition: the campaign for Magnum 5 Senses reclaimed the brands former strengths stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire. |
| Тип медиа | На открытом воздухе / вне дома |
| Рынок | Belgium, France |
| Креативный директор | Milka Pogliani |
| Директор | Bruno Aveillan |
| Арт-директор | Mark Hurst |
| Продакшн Студия | Quad Productions |
Больше работы
СМОТРЕТЬ ВСЕBus Shelter: 5 Senses Hazelnut
- БРЕНД:
- Magnum
- АГЕНТСТВО:
- McCann London
Magnum 5 Senses Hazelnut
- БРЕНД:
- Magnum
- АГЕНТСТВО:
- McCann London
Magnum 5 Senses Strawberry
- БРЕНД:
- Magnum
- АГЕНТСТВО:
- McCann London
Magnum 5 Senses
- БРЕНД:
- Magnum
- АГЕНТСТВО:
- McCann London
Magnum 5 Senses
- БРЕНД:
- Magnum
- АГЕНТСТВО:
- McCann London
Magnum 5 Senses
- БРЕНД:
- Magnum
- АГЕНТСТВО:
- McCann London
Magnum 5 Senses
- БРЕНД:
- Magnum
- АГЕНТСТВО:
- McCann London
Magnum 5 Senses Event
- БРЕНД:
- Magnum
- АГЕНТСТВО:
- McCann London
Magnum 5 Senses (Italian)
- БРЕНД:
- Magnum
- АГЕНТСТВО:
- McCann Worldgroup Italy