| Заголовок | Adventurous |
| Агентство | Wieden+Kennedy |
| Кампания | The Power of Dreams - Honda |
| Рекламодатель | Honda Motor Co., Ltd. |
| Бренд | Honda |
| Posted | Август 2004 |
| Продукт | CR-V |
| Бизнес сектор | Легковые автомобили |
| Слоган | The Power of Dreams |
| философия | They did, by crafting a consistent voice to communicate the brands many flavours and shades. What about more for less? Less spend, more effective communications, more measurements, more motivated stakeholders, more brand preference, more profit and more sales. |
| Проблема | Less is more. Is that always true? Rather than simplifying their brand, Honda wondered what would happen if they embraced its diversity. |
| Результат | Twenty-eight% more sales, in fact, and £388m more revenue. Not everybody believes that OK is OK. Honda certainly dont. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Senior Planner | Stuart Smith |
| Менеджер по рекламе | Matthew Coomb |
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