Заголовок | Security |
Агентство | DDB Matrix |
Кампания | The Cows Want It Back - Arla Foods |
Рекламодатель | Arla Foods |
Бренд | Cravendale |
Posted | Август 2004 |
Бизнес сектор | Молоко и продукты на основе молока |
философия | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
Результат | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
Тип медиа | Телевидение и кино |
Длина | |
Рынок | United Kingdom |
Econometrician | Les Binet |
Планировщик счета | Elisa Edmonds |
Директор рабочей группы клиента | Justin Notley |
Econometrician | Sara Donoghugh |
Planning Director | Sarah Carter |
Менеджер по рекламе | Hanne Søndergaard |