| Заголовок | Press Conference |
| Агентство | DDB Matrix |
| Кампания | The Cows Want It Back - Arla Foods |
| Рекламодатель | Arla Foods |
| Бренд | Cravendale |
| Posted | Август 2004 |
| Бизнес сектор | Молоко и продукты на основе молока |
| философия | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
| Результат | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | United Kingdom |
| Econometrician | Les Binet |
| Планировщик счета | Elisa Edmonds |
| Директор рабочей группы клиента | Justin Notley |
| Econometrician | Sara Donoghugh |
| Planning Director | Sarah Carter |
| Менеджер по рекламе | Hanne Søndergaard |
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