| Заголовок | B & Q Staffer 1 |
| Агентство | J. Walter Thompson London |
| Кампания | B & Q Staffer Campaign |
| Рекламодатель | B&Q |
| Бренд | B & Q |
| Posted | Июль 2004 |
| Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
| философия | The campaign featuring members of staff was designed to encourage consumers to take on more DIY projects by providing the confidence and re-assurance that You Can Do It. |
| Проблема | B&Q has been an incredible retailing success over the last decade. Along with the warehouse store format, advertising has played a critical role. |
| Результат | The case demonstrates that between 1999 and 2003 for every £1 spent on the B&Q Staffer campaign between 1999 and 2003, £21.58 of turnover and £2.06 of operating profit was generated. |
| Тип медиа | Телевидение и кино |
| Длина | |
| Рынок | United Kingdom |
| Планировщик счета | Frank Bethel |
| Менеджер по рекламе | David Roth |
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