Finnish Refugee Council - "The Illiteracy Font"

358 Helsinki, Finland

2866

Заголовок	The Illiteracy Font
Агентство	358
Кампания	The Illiteracy Font
Рекламодатель	Finnish Refugee Council
Бренд	Finnish Refugee Council
Posted	Октябрь 2012
Бизнес сектор	Информированность о болезнях, группы поддержки и ассоциации
Слоган	Now you know what illiteracy feels like. 8th of September is the International Literacy Day.
философия	Download the font: http://pakolaisapu.fi/lukutaitoThe FB app: http://www.facebook.com/pakolaisapu/app_414025218646916 Finnish Refugee Council wants to make people aware of third world illiteracy. So, for the international Literacy Day we created an unreadable font. The font was used and discussed in Scandinavia’s biggest newspaper Helsingin Sanomat and its weekly supplement NYT, in the website of tabloid Iltalehti and in Strada, a cultural TV programme on YLE the Finnish equivalent of BBC. We also made a Facebook app to write unreadable status updates. During the Literacy day the Facebook app was used 2238 times. Please donate to the good cause by clicking this link. You can also download the font file there.
Тип медиа	Печать
Арт-директор	Antero Jokinen
Копирайтер	Axa Fahler
Копирайтер	Taro Korhonen