| Заголовок | Belle Color/ Linda Barker |
| Агентство | RAPP |
| Кампания | RM Programme - Garnier |
| Рекламодатель | L'Oréal |
| Бренд | Garnier |
| Posted | Май 2005 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| философия | When the Brothers Grimm first told the story of how a tiny pea made a big impression on a princess, they never imagined the same idea would be applied to relationship marketing. |
| Результат | But as the following story shows, a small-budget relationship marketing programme can, if carefully targeted, have a big impact on even the most promiscuous customers delivering cost-effective, measurable results, increasing spend and ultimately building brand loyalty, with a return on investment of £1.31 for every £1 spent. |
| Тип медиа | Прямой маркетинг |
| Рынок | United Kingdom |
| Директор рабочей группы клиента | Penny Shaw |
| Директор рабочей группы клиента | Elizabeth Clarke |
| Копирайтер | Susan Young |
| Managing Partner | Sarah Bryan |
| Group Communications Director | Robert Mayes |
| Менеджер по рекламе | Louise Rayner |