| Заголовок | Girls Will Be Girls |
| Агентство | Y&R London |
| Кампания | Lingerie Heaven - Marks & Spencer |
| Рекламодатель | Marks & Spencer |
| Бренд | Marks & Spencer |
| Posted | Май 2005 |
| Бизнес сектор | Женское нижнее белье, нижнее белье, пижамы |
| Результат | This case describes how advertising transformed perceptions of Marks & Spencer lingerie, by tapping into a powerful insight about women’s multi-dimensional use of lingerie. Substantially increasing the size and value of transactions, it caused Marks & Spencer to grow five times faster than the market. Responsible for a £40.9m gain, and a five-fold pay-back in profit, it demonstrates an important truth about retail: good product doesn’t sell itself. Advertising has an essential role in shaping perceptions of what retailers offer. |
| Тип медиа | Печать |
| Рынок | United Kingdom |
| Планировщик счета | Alice Huntley |
| Board Account Planner | Alice Huntley |
| Managing Partner | Nick Walker |
| Менеджер по рекламе | Alice Avis |
Больше работы
СМОТРЕТЬ ВСЕFashionably Late Girls
- БРЕНД:
- Marks & Spencer
- АГЕНТСТВО:
- Y&R London
Mischievous Girls
- БРЕНД:
- Marks & Spencer
- АГЕНТСТВО:
- Y&R London
Self-Indulgent Girls
- БРЕНД:
- Marks & Spencer
- АГЕНТСТВО:
- Y&R London