Peter Boe
Креативный директор at enVision A/S
Oslo, Norway
ЗаголовокThe Sex Change
Агентство
Кампания The Sex Change
Рекламодатель Hummel
Бренд Hummel
PostedФевраль 2019
Бизнес сектор Спортивная одежда
История MUST YOU BE A MAN TO GET RECOGNIZED IN FOOTBALL?To raise the question, we made the entire Danish women’s team change their sex on Facebook from female to male.THE PROBLEMFemale athletes struggle to get the recognition they deserve. In Denmark, the national women’s football team get far less attention than their male colleagues despite years of strong performance – and being one of the favourites at the European Championships in 2017. Must you be a man to get recognized in football?THE IDEATo raise the question, we made the entire women’s team change their sex on Facebook from female to male – right before the European Championships.THE OUTCOMEThe Sex Change sparked a huge debate in the media and reminded the Danes to keep pushing for gender equality. And helped the female players get a 180% pay raise.
Тип медиа Анализ ситуации
Креативный директор
Копирайтер
Арт-директор
Директор по обслуживанию клиентов
Редактор

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