Landratsamt Esslingen - "Home Sweet Home"

Schmittgall Werbeagentur Stuttgart, Germany

972

Заголовок	Home Sweet Home
Агентство	Schmittgall Werbeagentur
Кампания	Help for victims of domestic violence
Рекламодатель	District office of Esslingen
Бренд	Landratsamt Esslingen
Posted	Январь 2021
Бизнес сектор	Правительство и другие органы
Слоган	When home becomes horror
История	Home is supposed to be a safe place, a shelter providing physical and mental comfort. For victims of domestic violence home means the exact opposite.Esslingen county reports more than 400 emergency calls for physical conflicts between couples each year – estimated numbers of unrecorded cases being much higher. Mental abuse in relationships is also a very prominent issue leaving no openly visible traces. Commissioned by the district office of Esslingen county, the billboard campaign aims at raising public awareness while addressing the topic in a sensitive matter. By means of typography and graphic design, the campaign visuals emphasize that home and horror can be closely related.
Тип медиа	Печать
Главный креативный директор	Gunther Brodhecker
Креативный директор	Gunther Brodhecker
Арт-директор	Hans-Jörg Fauth
Копирайтер	Hans-Jörg Fauth
Копирайтер	Lilia Jaafar
Делопроизводитель	Wolf Stroetmann
Специалист по работе с заказчиками	Julia Barner