VP Marketing Head UK/Ireland; Head of Brand Europe
at
MasterCard International
London, United Kingdom
| Заголовок | Brits "Natasha Bedingfield" |
| Агентство | McCann London |
| Кампания | Building Long-term Value - MasterCard |
| Рекламодатель | Mastercard International |
| Бренд | MasterCard |
| Posted | Июль 2006 |
| Бизнес сектор | Кредитные карты |
| Слоган | Priceless |
| История | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | United Kingdom |
| Креативный директор | Brian Cooper |
| Креативный директор | Jason Stewart |
| Специалист по работе с заказчиками | Jon Armstrong |
| Директор | Carl Scott |
| Руководитель рекламодателя | Rita Broe |
Больше работы
СМОТРЕТЬ ВСЕThe Big Lunch
- БРЕНД:
- MasterCard UK
- АГЕНТСТВО:
- McCann London
Hotel
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann London
Kebab
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann London
Doughnut
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann London
X-Mas Snow
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann London
X-Mas Fridge
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann London
X-Mas Floorboards
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann London
Music promo "Concert"
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann London
Music promo "Awards"
- БРЕНД:
- MasterCard
- АГЕНТСТВО:
- McCann London