| Заголовок | Mistletoe |
| Агентство |
McCann Bristol
|
| Кампания |
Refuge Reversible Poem
|
| Рекламодатель |
Refuge
|
| Бренд |
Refuge
|
| Дата первой трансляции/Публикации |
2018 / 12
|
| Бизнес сектор | Благотворительные организации, фонды, волонтеры
|
| История | This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse. Print advertisement created by McCann, United Kingdom for Refuge, within the category: Public Interest, NGO. |
| философия | Mum’s laid out our best white tablecloth A splash of warm claret infuses Dad’s traditional punch Then, on cue... Mum starts humming ‘Silent Night’ As she unpacks crackers to snap with us We wait for Father Christmas (now read from bottom to top) If your partner turns on you, turn to us. refuge.org.uk |
| Тип медиа |
Печать
|
| Продакшн Студия |
Another Film Company
|
| Креативный директор группы |
Jon Elsom
|
| Арт-директор |
Ken Sara
|
| Senior Copywriter |
Zane Radcliffe
|
| Директор |
Steve Reeves
|
| Продюсер |
Tim Marshall
|
| Продюсер агентства |
Amanda Lowit
|
| Продюсер агентства |
Jade Mullem
|
| VFX/Post Production |
CherryCherry
|
