Заголовок | Remedy |
Агентство | Artplan |
Кампания | Inexcusable Labels |
Рекламодатель | Detran SP |
Бренд | Detran SP |
Дата первой трансляции/Публикации | 2021 / 10 |
Слоган | There is no excuse for those who drink and drive. |
История | Tattered excuses, such as "I ate liquor bonbons" or "I swallowed some mouthwash", used by drivers trying to escape the breathalyzer test, stamped labels of alcoholic beverages served in bars in São Paulo in recent days. The proposal was to remind the public of the dangers of mixing drinking and driving. |
Тип медиа | Печать |
Executive Production Director | Bruno Werner |
Исполнительный креативный директор | Alessandro Bernardo |
Креативный директор | Carla Cancellara |
Креативный директор | André Batista |
Иллюстрация | Black Madre Atelier |
Продакшн Студия | Big Mouth |