| Заголовок | Launch |
| Агентство | Clark McKay & Walpole |
| Кампания | Launch - John Lewis Partnership |
| Рекламодатель | John Lewis |
| Бренд | John Lewis Partnership Card |
| Posted | Январь 2005 |
| Продукт | Credit Card |
| Бизнес сектор | Кредитные карты |
| философия | Everything you expect from us in a credit card |
| Проблема | THE CHALLENGE To launch a credit card for the John Lewis Partnership stores. The card had to be built on the same string principles that have made the partnership unique and successful. It had to have a name a position in the marketplace that only the John Lewis Partnership can own THE INSIGHT I love the way the john Lewis Partnership treats me. I like what they stand for. It would be refreshing to have a credit card built on the same principles |
| Результат | Overall response rate to date is 7%, with key customer groups achieving 12% across the direct mail element f the campaign |
| Тип медиа | Прямой маркетинг |
| Рынок | United Kingdom |
| Креативный директор | Steve Walpole |
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- АГЕНТСТВО:
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