Заголовок | Water |
Агентство |
BBDO New York
|
Кампания |
Blueprints - GE
|
Рекламодатель |
General Electric Company
|
Бренд |
GE
|
Дата первой трансляции/Публикации |
2007 / 2
|
Бизнес сектор | Промышленность
|
Слоган | imagination at work |
История | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
философия | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
Проблема | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
Результат | N/A |
Тип медиа |
Печать
|
Рынок | United States |
Больше информации | ecomagination.com |
Арт-директор |
Paul Cohen (AMV)
|
Копирайтер |
Mark Fairbanks
|
Креативный директор |
David Lubars
|
Креативный директор |
Paul Brazier
|