| Заголовок | HBO Voyeur |
| Агентство | BBDO New York |
| Кампания | HBO Voyeur - Home Box Office |
| Рекламодатель | Home Box Office, Inc. |
| Бренд | HBO |
| Posted | Апрель 2008 |
| Продукт | hbovoyeur.com |
| Бизнес сектор | ТВ/Радио программы и станции |
| философия | HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Арт-директор | David Carter |
| Креативная команда | David Carter |
| Креативная команда | Brian DiLorenzo |
| Креативная команда | Mike Smith |
| Копирайтер | Mike Smith |
| Копирайтер | David Carter |
| Копирайтер | Greg Hahn |
| Креативная команда | Greg Hahn |
| Креативная команда | Bill Bruce |
| Креативная команда | David Lubars |
| Продюсер агентства | Jiffy Iuen |
| Продюсер агентства | Brian DiLorenzo |
| Директор | Jake Scott |
| Продакшн Студия | RSA Films |
| Делопроизводитель | Rob Rawley |
| Делопроизводитель | Tara DeVeaux |
| Делопроизводитель | Juliane Sunderland |
| Делопроизводитель | Jessica Mailloux |
| Продюсер | Fran McGivern |
| Продюсер | David Mitchell |
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